Ruotaliberatutti is a brand new company based in Mestre (Venice, Italy).
It sells and rent cargo bicycles. Cargo bicycles are a new thing in Italy, the trend coming from the Netherlands that combines the handy bike with the capability of bring goods around the city.
Besides Ruotaliberatutti is:
– Bicycles work-shop
– Wine Bar
– Walk, bike, water excursions
– Artistic and cultural events
The client asked us to project the logo and three more sub-logos.
The sub-logos would represent the three main company activities, walk, bike and water excursions.
The name “Ruotaliberatutti” it’s a link to the game called “nascondino”… in english “hide and seek”… so the action of making everyone free by the last one is called “libera tutti”. “Ruota” means “wheel” in italian. The meaning of being a child again, playing outdoor with friends, all together is the soul of this name and company.
The scratch effect made in order to represent character and a vintage style.
We proposed several projects but only a few were producted.