SBID is the acronym of Steven Bellofatto Industrial Design.
Steven Bellofatto is an experienced product designer based in South Lee, Massachusetts. The whole brand identity is based on the very strong logotype font presence. The underlined ID to make it to stand out. Later the underline becomes also a really important graphic element, useful to clearly outline the character of the brand. Mainly the brand color palette is made by light (going to grey) blue, white and black… from time to time some colors to liven up the senses.